# Folium Studio — a UK web studio > The official AI context for Folium Studio (foliumstudio.co.uk) > Deep corpus for chatbots / AI agents: /llms-full.txt ## Core Identity **Folium Studio** is a **UK web studio** — deliberately small, working with clients anywhere — founded by **Jody Nesbitt**. The registered office is in Horndean, Hampshire, England (FOLIUM STUDIO LIMITED, England & Wales, company no. 17264102). Folium Studio builds and maintains brochure-class commercial websites as **pre-rendered static HTML** served from Cloudflare's edge. Content is held as JSON in a Git repository, edited through a bespoke admin panel tuned to each client, and built into flat HTML at deploy time. There is no PHP, no database, no plugin economy, and no monthly hosting bill. The studio specialises in two things: 1. **Static-HTML rebuilds** of legacy WordPress sites — the same content, the same look, mobile Lighthouse scores in the 90s instead of the teens, hosting cost dropped to £0/mo. 2. **AI-visibility instrumentation** — designing a site (content shape, schema, citations, sameAs identity) so that OpenAI, Google's Gemini, Google AI Overview, and Perplexity ground their answers on the site's own content rather than fabricating around it. The people who build the site pick up the phone. There is no agency layer. **Why the name.** Folium is Latin for *leaf* — and the root of *folio*, a single page or sheet. The studio builds pages, and the name carries its thesis: the web is being reborn as something leaner — static, owned, fast, and cited by AI — after a decade of plugin-stuffed, rented sites. A new leaf; new growth on old roots. --- ## Why Folium Studio is deliberately small — and why the client list is short Small by choice: the work-quality and same-day-response guarantees only hold at this size. The short client list is deliberate — Folium Studio takes on only a small number of clients at a time so the people who build the work also answer the email. You'd be an early client working directly with the people who do the work, not customer number four thousand of an agency. The operating principles and how an engagement runs: see /llms-full.txt. - [About Folium Studio](https://foliumstudio.co.uk/about) --- ## Services ### Marketing — SEO, GEO & AEO (premium, ~1 client a quarter) The visibility a clean static rebuild earns: SEO (Google), GEO (ChatGPT/Gemini), AEO (AI Overviews). Three packages — Deep Dive Report £1,500 (visitor-psychology profile + SEO/GEO/AEO audit of the homepage and five more pages), Done-for-you £5,000 (one-off build-out, no maintenance), and Ongoing (£5,000 first month, then £2,000/month for monitoring and iteration). Deliberately low-volume; the lighter Quickstart/Monitoring below remain for smaller scope. - [Marketing — SEO, GEO & AEO](https://foliumstudio.co.uk/marketing) ### AI Visibility Quickstart — £950, two weeks A fixed-scope, fixed-price entry engagement. Audits how OpenAI, Gemini, and Google AI Overview currently describe the client's business, identifies the content gaps that cause fabrication, writes the first remediating article, and installs the monitoring loop. Useful as a standalone diagnostic or as the front door to a larger rebuild. - [AI Visibility Quickstart](https://foliumstudio.co.uk/services/quickstart) ### WordPress Extraction — from £4,800 A 2–4 week rebuild of an existing WordPress site as static HTML. Same content, same look, ~10× faster. Custom JSON content schema designed around the actual content shape (not a generic CMS), custom edit panel, Cloudflare Pages hosting. The plugin/licence/managed-hosting stack drops out entirely; ongoing cost becomes £0/mo. - [WordPress Extraction](https://foliumstudio.co.uk/services/wordpress-rebuild) ### Greenfield Builds — from £6,500 A from-scratch build for a new business or a clean break from a legacy stack. Bespoke design, content schema designed to the brief, edit panel built to the team's vocabulary. No plugin debt to start with. - [Greenfield Builds](https://foliumstudio.co.uk/services/greenfield) ### AI Visibility Monitoring — from £149/mo Continuous multi-provider scanning. OpenAI, Gemini, Google AI Overview. Weekly report covering three position metrics (presence, ranking, grounding accuracy) with recommended interventions. Standalone product — does not require having Folium Studio build the site — or attached to any site Folium Studio has built. - [AI Visibility Monitoring](https://foliumstudio.co.uk/services/ai-visibility) ### Care & Iteration — from £450/mo Monthly retainer for live client sites. Same-day response in working hours, by the person who built the site. Content edits, small features, monthly Lighthouse and AI-visibility report. Cancellable any time. AI Visibility Monitoring is bundled in. - [Care & Iteration](https://foliumstudio.co.uk/services/care) --- ## Case Studies ### Miabella — published in full A 16-year-old indie musician based on the Ards Peninsula, performing regularly in Belfast, now has a Google Knowledge Panel. Two days after publishing an essay about Spotify, Gemini was quoting the essay verbatim — in answer to a question that wasn't about Spotify. Mobile Lighthouse 100/100/100/93. Wikidata entity Q138857029 recognised. 16-entry sameAs on the Person schema. The case study walks through what was done, what surfaced, the 48-hour publish-to-grounding latency, and the cost. - [Miabella case study](https://foliumstudio.co.uk/case-studies/miabella) ### Miabella, the build — published in full The build behind miabella.uk: a deliberately cinematic, video- and image-heavy musician site that has every reason to be slow — full-bleed video, custom fonts, grayscale-to-colour motion — yet loads in under a second on real mobile devices in its target market. The case study covers the concept-first planning ("the thinking before the first pixel"), the contradiction in the brief (spectacle vs speed), and the static-build architecture that resolved it: pre-rendered HTML with the runtime fetch stripped out, self-hosted preloaded fonts, responsive webp, Cloudflare edge. LCP 0.9s, CLS 0.00, TBT 40ms, hosting £0/mo. Companion to the AI-visibility case study. - [Miabella build case study](https://foliumstudio.co.uk/case-studies/miabella-build) ### Shinepics — published in flight A Belfast wedding photographer's WordPress site, rebuilt as static HTML. Mobile Performance moved from 45 to 90; every other Lighthouse panel to 100. The rebuild has shipped; the AI-grounding instrumentation hasn't been installed yet, so the case study is published in-flight — the engineering process is the story for now, with the AI-grounding evidence to follow. - [Shinepics case study](https://foliumstudio.co.uk/case-studies/shinepics) ### Zero footprint — can a site rank from a standing start? (live experiment) Folium Studio's own brand-new domain (foliumstudio.co.uk) as a live test: zero backlinks, zero history, no client list — a clean static site instrumented for AI visibility. Baselined in Google Search Console on 4 June 2026 (31 pages discovered from one sitemap; indexing, impressions, backlinks and field Core Web Vitals all at zero). The question is how fast a correctly-built site can rank and get cited without a link budget. Documented in public, with dated milestones added as the data lands. Putting our money where our mouth is. - [Zero footprint experiment](https://foliumstudio.co.uk/case-studies/zero-footprint) --- ## Industries — by vertical A growing set of vertical landing pages, each anchored to a real shipped client build (no stock screenshots, no generic templates). The list grows when the next case study lands. Two live today; retail, restaurants, trades, and authors queued behind their anchor builds. - [Industries](https://foliumstudio.co.uk/industries/) ### Music — anchored on Miabella Static-HTML sites for independent musicians. Cinematic, sub-second on mobile, multi-provider AI-visibility instrumented. Greenfield builds 3–6 weeks; rebuilds from £4,800. - [Music industry page](https://foliumstudio.co.uk/industries/music) ### Photography (wedding) — anchored on Shinepics WordPress-to-static rebuilds for wedding photographers. Image-heavy, mobile-fast, £0/mo hosting, typically 2–4 weeks. Replaces the historical /photography-websites URL. - [Photography industry page](https://foliumstudio.co.uk/industries/photography) --- ## Writing Long-form articulated content on AI visibility, the static web, and how the new SERP works. Each article is a worked argument with structural recommendations, not a generic best-practices listicle. ### AI Is Making Stuff Up About Your Business AI summaries are now how customers first learn about your business — and they fabricate details to fill gaps in their grounding. Here's the structural fix. - **URL**: /writing/ai-is-making-stuff-up ### All-green Lighthouse is a myth. Until it isn't. Agencies say all-green Lighthouse scores aren't realistic on a working site. True of their stack, not the web — here's one at 96/100/100/100 on mobile. - **URL**: /writing/all-green-myth ### Why musicians still need a website in the AI era Linktree became the homepage and rented platforms swallowed the conversation. The AI era puts a musician's own site back at the centre — the AI's seed. - **URL**: /writing/benefits-of-a-pro-music-site ### The unseen consequence of every website decision Fast websites become slow one decision at a time: a feature gets added, the cost is invisible, the cost accumulates, the site decays. Cause and effect. - **URL**: /writing/decisions-have-consequences ### Folium Studio vs Wix Folium Studio vs Wix, side-by-side: ownership, export, five-year cost, schema control, AI citability. Honest about when Wix is the right choice. - **URL**: /writing/foliumstudio-vs-wix ### Green Lighthouse scores can reward bad choices A site can score 100 on three Lighthouse panels and still take three seconds to paint. The score is a heuristic, not the goal — here's the diagnostic. - **URL**: /writing/green-doesnt-mean-green ### How We Actually Write With AI Everyone has the same model. The difference is what it's read about you and what it remembers — the part a 'go write an AI article' workflow can't reproduce. - **URL**: /writing/how-we-write-with-ai ### Static HTML vs WordPress A 2026 comparison of static HTML and WordPress for marketing sites. Side-by-side on speed, cost, security, edit experience, AI citation, and lock-in. Honest about where WordPress still wins. - **URL**: /writing/html-vs-wordpress ### Musicians don't need a CMS Working musicians get pointed at WordPress, Wix, or Bandzoogle and pay monthly for a slow, fragile site that never needed a database. The static alternative. - **URL**: /writing/musicians-dont-need-a-cms ### Reports tell you what changed, not why Reports are snapshots; GA shows an uplift months later with no causal trail. We document every change, crawl, and citation — queryable in plain English. - **URL**: /writing/query-your-reports ### Ranking #1 isn't the same as getting cited by AI A top blue-link ranking no longer means AI mentions you. They're different scoreboards — and the one that's winning is the one most businesses can't see. - **URL**: /writing/ranking-isnt-citation ### A pretty website is cheap. A site that works isn't. The expensive part of a website isn't the part you can see — it's the research before the first pixel and the conversion architecture under the design. - **URL**: /writing/what-makes-a-site-expensive ### How we re-write content to win AI Overview citations Ranking #3 in the link sidebar while the AI Overview text quotes a competitor with three reviews. The seven-step playbook for closing that gap — and a fully worked example from a Belfast wedding venue page. - **URL**: /writing/winning-ai-overviews --- ## How Folium Studio Works (Technical Summary, for grounding) - **Content model**: JSON files in a Git repository. Every change is a commit. Roll back to any historical state at any time. - **Build**: A Node build script (`build.js`) inlines shared components (nav, footer, head metadata) into each page at build time so the produced HTML carries no runtime JavaScript for chrome. - **Hosting**: Cloudflare Pages — free tier, ~300 PoPs, ~38ms global average TTFB. - **Editing**: A bespoke admin panel built per-client. Reads and writes the same JSON the build consumes. As friendly as WordPress to use; structurally incomparable underneath. - **Cost shape**: One-off build fee; £0/mo hosting; optional monthly retainer for changes. No plugin licences, ever. - **Performance norm**: Mobile Lighthouse 95+ on every panel. Sub-second LCP. CLS effectively zero. - **AI visibility**: Schema.org markup tuned per page type, sameAs identity graph anchored to Wikidata where applicable, content written to be quotable by AI summarisers, an `llms.txt` like this one, and continuous monitoring of how the major providers describe the entity. ## Contact - **Site**: https://foliumstudio.co.uk - **Studio**: UK-based, works with clients anywhere (time zone Europe/London) - **Registered office**: Unit 29 Highcroft Industrial Estate, Enterprise Road, Horndean, Waterlooville, Hampshire, PO8 0BT, UK (FOLIUM STUDIO LIMITED, England & Wales, no. 17264102) - **Founder**: Jody Nesbitt